I wanted to explore what an automotive launch campaign might look like if a new off-road race truck was treated like a classified aerospace project.
Inspired by military testing facilities, surveillance photography, and modern motorsport storytelling, Project 33 combines AI-assisted production, motion design, editing, and creative direction to build a speculative campaign from the ground up.
For this first episode, the goal wasn't to reveal the vehicle.
Episode 1
Episode 2
Screenshots of working project
Tacoma TRD-R Concept
Livery Design | Brand Development | Visual Identity | AI-Assisted Concept Development
A speculative motorsports design study exploring race livery development, brand identity, and marketing applications for a next-generation Toyota Tacoma TRD race truck.
Livery Development
Using AI-assisted concept exploration and traditional design refinement, multiple visual directions were developed to establish hierarchy, motion, and brand recognition across the vehicle.
Marketing Extensions
The identity system was designed to extend beyond the vehicle into digital marketing, social media, event graphics, and promotional materials.
Motion & Launch Direction
Concept exploration for launch content featuring dynamic camera movement, motorsports-inspired graphics, and performance storytelling designed for social and digital platforms.