Tacoma TRD-R Concept
Livery Design | Brand Development | Visual Identity | AI-Assisted Concept Development
A speculative motorsports design study exploring race livery development, brand identity, and marketing applications for a next-generation Toyota Tacoma TRD race truck.
Livery Development
Using AI-assisted concept exploration and traditional design refinement, multiple visual directions were developed to establish hierarchy, motion, and brand recognition across the vehicle.
Marketing Extensions
The identity system was designed to extend beyond the vehicle into digital marketing, social media, event graphics, and promotional materials.
Motion & Launch Direction
Concept exploration for launch content featuring dynamic camera movement, motorsports-inspired graphics, and performance storytelling designed for social and digital platforms.