OCCU — #1 in OC Campaign
Integrated Campaign Concept | Art Direction | Design | Motion Development
Orange County's Credit Union was voted #1 in Orange County. Using AI-assisted concept development and creative direction, I developed a multi-channel campaign spanning social media, digital advertising, and motion design.
AI-Assisted Workflow
AI was used to rapidly explore campaign directions, generate visual concepts, and create presentation-ready mockups. Creative strategy, messaging, curation, and art direction remained human-led throughout the process.
Social Campaign
Instagram posts, stories, paid social ads, and motion graphics designed to celebrate the recognition while reinforcing OCCU's connection to the local community.
Motion Concept
Concept development for a short-form social sizzle reel featuring community imagery, member storytelling, and kinetic typography.
Role
Creative Direction, Design, Motion Development
Creative Direction, Design, Motion Development
Deliverables
Campaign Identity • Social Media • Digital Advertising • Video Concept
Campaign Identity • Social Media • Digital Advertising • Video Concept